Download Strategic MarketingBy Prof Todd A Mooradian PhD, Prof Kurt Matzler PhD, Prof Lawrence J Ring PhD
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Strategic MarketingBy Prof Todd A Mooradian PhD, Prof Kurt Matzler PhD, Prof Lawrence J Ring PhD
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An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
- Sales Rank: #428114 in Books
- Published on: 2014-06-30
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .93" w x 8.00" l,
- Binding: Paperback
- 412 pages
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